Jonathan Freedland
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October 25, 2005

The onslaught

Half of all children aged four don't know their own name - but two thirds of three-year-olds can recognise the McDonald's golden arches. Jonathan Freedland investigates the multi-million-pound industry intent on turning teenagers and toddlers alike into avaricious consumers

Read the full report on the Guardian website

Posted on October 25, 2005 02:53 PM